Above: a cluster of blooms shot with an old first model Canon EF50mm f/1.8 ("nifty fifty") lens.
Our West Virginia variety (and state flower) is Rhododendron maximum. When you see these things everywhere -- and I mean everywhere -- they begin to fade back into the scenery, which is a shame. Sometimes you need to stop and look at a single bloom in the forest of rose trees. That's where I come in; I carry a macro lens.
Above: closeup of a single rhododendron bloom shot with a Canon EF-S60mm f/2.8 Macro lens.
In a field of beauties, sometimes it's better (IMHO) to focus in and admire an individual.