Meet the Firewheel (Gaillardia pulchella), which is also know as Indian Blanketflower or Sundance.
This pretty native wildflower grows in much of central United States, from northern Mexico to southern Canada. Oddly, however, it does not grow in West Virginia, to the best of my knowledge. A cursory bit of Googling confirms this.
This specimen was shot in a vacant lot in North Port, Florida.